Get to know us

Good Words & More was founded by Elena Rogers, a brand and marketing strategist with over a decade of experience.

In 2021, she left the corporate world to apply the systems, processes, and insights she learned from leading global brands to ambitious, purpose-driven companies ready to grow.

Much of Elena’s work has been in the health, wellness, and lifestyle space, helping brands turn vision into strategy and strategy into scalable frameworks — built on creative messaging and language that drive revenue, increase impact, and build connections designed to last.

While freelancing, she noticed a pattern over time: brands were strong on paper but fell flat in practice. The design and creative were beautiful, but the messaging lacked clarity, the marketing was inconsistent, and the work was often split across siloed partners with no clear throughline.

Launching her own studio felt like the natural next step, creating a space to bring brand, strategy, and execution together under one roof.

Through Good Words & More, Elena leads strategy and messaging — curating a team of copywriters, email specialists, creative designers, and developers from her trusted network to match each project’s needs. The result is one cohesive partner, not a mix of disconnected freelancers.

We step in to build the foundations you need to communicate who you are, connect with your audience, and drive long-term growth.

At the essence of everything we do are the words — the ones that create clarity, build trust, and inspire action.

Get in Touch
A young woman with long wavy hair, wearing a white blouse and rolled-up jeans, sitting on a sofa in a cozy room, smiling subtly at the camera, with a bookshelf and lamp in the background.

Our ethos.

At the heart of every strong brand is a deep understanding of the people it was built for. When you stay connected to what they feel, need, and value, everything you create carries more meaning and impact.

  • Your message deserves to be clear and purposeful. We shape every word with your audience in mind, so your brand feels aligned at every touchpoint.

  • You don’t just need copy that sounds good. You need messaging that inspires action and drives results you can see.

  • You can count on honesty and transparency when working with us. No overpromises, just strategies that reflect your brand promise to create lasting trust.

Our values.