We’re a creative studio helping brands clarify their messaging strategy, strengthen customer journeys, and guide customers from first impression to long-term loyalty.

Get to Know Us

Good work starts here

Good work starts here

Are we good for each other?

Does your brand feel scattered, like your messaging, customer experience, and marketing efforts aren’t fully aligned? Maybe your lifecycle strategy has gaps, your systems aren’t supporting growth, or you’ve been so focused on day-to-day demands that there’s little time to step back and build a more intentional customer journey.

With over a decade of experience, we’ve seen how disconnected messaging, fragmented customer experiences, and reactive marketing can limit growth.

We partner with founders, lean teams, and agencies to create cohesive customer journeys that turn attention into action and first-time buyers into loyal advocates. Whether you’re building from scratch or optimizing what already exists, we are intentional about every stage of the customer lifecycle.

Black vintage typewriter on white background with a sheet of paper inserted.

  • "I worked with Elena for more than a year in my role as Product Marketing Lead at Calm. Elena's ideas, messaging and copy anchored some of the most impactful work of my time there, stretching across project types (e.g. product announcements, in-app engagement, discount promos) and channels (e.g. email, push notifs, blog, landing pages). She's talented, but embraces a growth mindset. She's professional, but a joy to work with daily. And I appreciate her for helping me scale the impact of the product marketing function by eagerly taking on the most challenging of writing assignments at a time when more was demanded from a consumer marketing team that was only getting smaller in size."

    Gregory Paige, Former Product Marketing Lead at Calm

  • "Elena gave voice to our brand and vision with email marketing and copy support. Her copy always captured our mission and showed a really thoughtful understanding of our customers' needs and pain points. She was also great to work with — reliable, proactive, and detail oriented."

    Steve Regan, Founder of Canopy Sleep

  • "Elena is exceptionally skilled at marketing. Throughout our time together, she consistently demonstrated a commitment to detail and an impressive ability to meet every deadline, no matter how tight. Her expertise really came through in the development of a creative nurture sequence and a launch campaign that truly captured our brand’s tone and identity. Elena’s strategic approach to marketing has created many foundations in our company that we will use to build further marketing campaigns in the coming years. It was a pleasure working with and getting to know Elena. I’m sure she will bring the same level of excellence and innovation to every project she undertakes."

    Jill, Founder of Spirit Daughter

  • "I am so appreciative of the work Elena did with my business. The marketing plan helped us to see a huge increase in sales in the second half of the year. Also thanks to Elena, I also learned skills that helped me accurately predict my income (my numbers were SO CLOSE to what I expected at the end of 2023) which made me so much more clear about how to reach my new 2024 goals. All that to say I'm so happy I took the leap and started working with Elena! It had a positive ripple effect on so many areas of my business.

    Violet Kind, Founder of Fly Fusion

  • “We had a great experience working with Elena as our copywriter. From the very beginning, Elena exceeded our expectations. Elena was able to grasp and execute our brand voice perfectly. She took the time to thoroughly understand our company's values, mission, and target audience, which translated into engaging copy that aligned with our brand messaging.”

    Tal, Founder of Pavoi

  • “Elena was an absolute pleasure to work with. Simply put, she made our days easier. Her creative problem-solving and tireless work ethic was fantastic, she's friendly and integrated into our wider team with ease. She is incredibly knowledgeable and helped develop a marketing strategy and executed new processes, which have reshaped the way we operate as a team. Honestly couldn't recommend her more!”

    Kayleigh, Culture Director at Warm Street

  • I had the pleasure of managing Elena during her time as a freelance copywriter for Eative. Elena was always willing to work on a variety of projects, and she communicated all relevant details very well, from start to finish. She is an efficient and motivated worker, and she always showed a substantial desire to improve her skills and deliver the highest quality work that she could. I definitely recommend her!

    Sawyer, Content Manager at Eative

  • “I had the pleasure of working with Elena for over a year at TRIB3. I found Elena to be incredibly thoughtful and a great problem solver. Her ability to transform complex ideas into actionable solutions separated Elena from other individuals. Elena always had a positive attitude, and her vibrant, upbeat personality showed even when we faced challenging situations. Elena demonstrated a strong work ethic as she always wanted to understand all the pieces of the puzzle before diving into a project. I would certainly recommend Elena to any organisation, and if the right opportunity arises, I would love to work with Elena in the future.”

    Vaughan, Business Development Manager at IWG

  • “I was working with Elena for a little over a year. Elena outperformed any other copywriter and brand strategist I hired before. She worked on investor decks, advertising, product marketing, packaging, retail spots, and more. At every step of the process, Elena worked alongside the team, listened to their feedback and corrected accordingly. Elena has the rare attribute of being dedicated and professional at any corner of her work which is the sole reason I will continue working with her and highly recommend others to do as well.”

    Guy, CEO/CMO of HYGEAR

  • “Elena is focused and has a forward-thinking approach to all that she is involved in. She is reliable, professional and can be trusted to appropriately manage clients. Nothing is too much of an ask and she spearheads initiative and uses genuine data and learnings to make recommendations.”

    Louise, Co-Founder of Beyond Good

  • “She knew exactly what I needed to move my business online, develop and grow my brand, and secure new clients. She is extremely proactive and strategic. I couldn’t recommend her enough if you’re looking to create and launch your brand!”

    Stefano, Entrepreneur and Founder of FitPack

  • “I had the pleasure of working with Elena, and from the very beginning she deeply understood our needs and goals. Her guidance, expertise, and professionalism were evident at every step. Thanks to Elena, GrouHub now has powerful branding and marketing strategies that not only reflect who we are but also position us to reach our goals with confidence.”

    Manu Schutte, Founder of GROU Hub

Your partner for building customer relationships that last.

  • How customers move from awareness to advocacy.

  • Email, SMS, push, in-app, automation, retention, re-engagement.

  • The words that drive action at every stage.

  • Audits, onboarding, retention, conversion opportunities.