Calm

The #1 App for Sleep & Meditation

Collaborated with team leads at Calm to create on-brand, consumer-focused copy supporting product and lifecycle marketing initiatives. Developed relatable messaging that aligned with user needs and brand voice across email, push, blog, and in-app content. Key campaigns included the Election Stress initiative (+5.7K subs, +$200K revenue), World Mental Health Day (2x revenue forecast), and BFCM, which exceeded projections.