Eative

Nutrition App

We developed copy and supported the content team across in-app messaging, email marketing, blogs, upsells, and paid advertising to drive subscriptions, app downloads, user engagement, and customer lifetime value. Partnering closely with the customer service team, we gathered insights on user motivations and behaviors to inform the messaging strategy and ensure it addressed their most important needs. We then ran A/B tests to identify which headlines and copy resonated most with the target audience, refining the content to maximize performance across all channels.